Man, talk about alienating your fan base:
Talladega track bans 14 fans for life
TALLADEGA, Ala. (AP) -- Talladega Superspeedway has permanently banned 14 fans arrested for throwing objects onto the track from buying tickets for future races at the speedway...
A number of fans began throwing beer cans after Jeff Gordon won the race under caution, passing the late Dale Earnhardt -- a Talladega favorite -- in career wins.
I'm sorry ... you banned them for life for throwing beer cans? After the race was over?
Dude, I don't know how to break this to you, but you run stock car races. This is your market demographic: