Saturday, November 24, 2018

... and in closing, send money.

Another day, another plaintive screed from, this time, Rebel Media's Sheila Gunn Reid, holding out her chicken bucket and begging the rubes ^H^H^H^H^H supporters to toss in a few dollars so she can go to Poland and yell questions from the other side of a fence at diplomats who haven't the slightest interest in what she has to say:

But all this raises the obvious question -- after all this time, why isn't Rebel Media self-sustaining? After all, they've had over three years to develop and implement some sort of business model and yet, week after week, we hear Ezra or Sheila or David "The Menses" Menzies exhorting the yokels to open their wallets over and over and ... well, you get the idea. So what's the problem here?

One would think a viable business model for Der Rebel would be to simply sell advertising. After all, with over (as Ezra likes to boast) a million YouTube subscribers, surely one could appreciate that The Rebel has developed an audience, so why aren't advertisers lining up at Ezra's door to hand over cash for some prime real estate at Rebel's home page? And therein lies the problem.

I believe it's safe to say that Ezra and his assorted collection of racists, bigots, white nationalists and anti-Semites has become so unspeakably toxic that no one is willing to take a chance on being associated with them. I believe it's safe to say that Ezra had the opportunity to actually become an alternative media outlet (catering to the intellectually shortchanged, mind you) if only he had managed to restrain himself and not lash out savagely at anyone and everyone that crossed his path. Sadly, that was not to be, and The Rebel has, at this point, pretty much burned every conceivable bridge in terms of attracting paying advertisers. Ever.

Don't believe me? Take a look at Rebel Media's current home page, where you have to scroll all the way to the bottom to find the link for potential advertisers:

and if you click on that link, well, this is what you get:

That's right ... even Rebel Media appears to have accepted that they are so toxic, there's no point in even trying to attract advertisers.

Rebel Media loves to brag about its independence, that it takes no government money, and never will. But none of that principle ever prevented Ezra from making money off of advertisers; no, what prevented him was his inability to control himself, to the point where no one wants anything to do with him.

So the next time someone at The Rebel passes around the chicken bucket for donations, perhaps the proper response should be, "If you people weren't such reprehensible yobs, maybe you wouldn't need to be constantly asking us for help."

It's just a thought.

AFTERSNARK: The toxicity of the Rebel Media brand can be seen here, wherein the grownups at CFB Borden want nothing to do with even accepting charity from the Rebelers. It gets even funnier when a second military charity takes a pass.

Man, that's gotta sting.

Sunday, November 18, 2018

The continuing collapse of Rebel Media.

It's been almost a year since your humble correspondent documented the sad yet entertaining collapse of Ezra Levant's boutique media outlet, Rebel Media, which behooves us to check in on same and see how much further Canada's "Rebel Commander" has fallen. It is not a pretty sight.

From 16 vacuous yobs as of the end of January of 2018, we are now down to 13:

but that doesn't begin to tell the story.

It's educational to identify the rats that fled the foundering S.S. Rebel -- Tommy Robinson (possibly destined for a UK prison in the near future), Eric Duhaime, Christopher Wilson, Alexander Jones, Mark Latham, John Cardillo, Lucy Brown, and the utterly vacuous Holly Nicholas, replaced by a new assortment of hacks, shills and propagandists. But this is still not the whole story.

As before, it's instructional to look a bit closer to see which of the above 13 can legitimately claim to be producing anything on a regular basis, and the picture is not a healthy one.

Rebeler Rob Shimshock does not seem to be holding up his end productivity-wise, producing only six pieces in the last five months:

Even worse, Rebeler Tanveer Ahmed seems to have gone missing in action sometime last July:

Even superstar acquisition and bankruptcy looking for a place to happen Katie Hopkins seems to have fallen off a cliff sometime last month:

As for new arrivals, well, say hello to smoldering hunk of Alberta manhood Keean Bexte:

whose main claim to fame seems to be the love affair with white nationalism required to hang out at Rebel Media these days:

In any event, once one discards the mostly (if not entirely) unproductive "journalists" at Rebel, what one is left with is, charitably, maybe nine people keeping the lights on. This is quite the comedown from the heady days of Ezra bragging about 50 staff members:

One suspects the Rebel Media Christmas party this year is going to be a quiet affair in a Motel 6 in Oshawa, featuring a pre-packaged tray of cold cuts and cheese cubes from Safeway, and a 24-pack of Dr. Pepper to wash it down.

That's if all nine of those people are still there.

AFTERSNARK: It's hilarious to see newbie Keean Bexte sporting the pompous title of "Calgary Mission Specialist." One is reminded of ...