Not to keep belabouring the same point, but not only would an investment in Ezra's Nazipalooza Centre make no business sense from an investment perspective, it would link RBC visibly with one of the most toxic brands in the country.
While I take corporate commitments to social causes with a grain of salt, RBC has been very aggressive in its pursuit of the Indigenous market, which represents many billions of dollars in Claims Settlements, land title, resource revenue sharing agreements, joint ventures, and other direct and indirect investments.
Given the Rebel's long standing contempt for and mockery of various claims groups, Indigenous title and treaty rights, federal programs to address poverty and water issues, and particularly its downplaying of the residential schools issue, there is simply no way that the Indigenous shareholders, board members and major clients would sit still for an RBC-funded FuhrerBunker in Calgary.
Ditto any Muslim shareholders or clients.
Ditto any immigrant shareholders or clients.
Ditto any shareholders, clients or directors with any sort of environmental concerns.
Given that, for its entire lifespan, the Rebel hasn't managed to attract one single prominent advertiser or sponsor willing to associate itself with the reeking Rebel brand, why on earth does Ezra expect RBC to do it now???
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