Three strikes and you're ... um, still alive and kicking, apparently.

So, how many chances do you get? If you're Jetsgo founder Michel Leblanc, no one's quite sure:

If there's anyone who knows what an airline looks like in its final moments, it should be Mr. Leblanc, who has been involved in three airlines that didn't make it: Intair, Royal Airlines and Canada 3000.

And isn't this where you take someone aside and say, "Look, I know you mean well, but maybe this line of work just isn't for you."?

SLIGHTLY-STUNNED UPDATE: OK, this just gets weirder. So Jetsgo is hemorrhaging red ink, creditors are getting seriously edgy and the government is threatening its license. So what does Jetsgo do? Why, what any responsible but financially-strapped corporation does -- hires more employees:

Mario de Zilva got a rude awakening when he showed up for work at 5 a.m. yesterday.

The 39-year-old Jetsgo Corp. ramp attendant came to Toronto's Pearson International Airport expecting a regular workday but left wondering how he was going to pay for his mortgage, his car and support his wife and two kids.

"It's a dirty feeling when you show up to work and don't have a job," he said, as he milled about the passenger lounge with other employees, who had also arrived to find they were locked out of their work area.

No one saw it coming. "They just hired 60 people, a new guy was hired to start today," Mr. de Zilva said.

Go figure.