So ... Northwest Airlines is reeling under a loss of $458 million in the last quarter alone. And their strategy to win new customers and satisfy their existing ones? Take away their pretzels:
MINNEAPOLIS (AP) — Northwest Airlines passengers who said goodbye to free meals in February at least got free pretzels to console them. Now the airline is taking the pretzels away, too.
Beginning June 9, coach passengers who want anything other than soda will have to pay for it. They can get a 3-ounce bag of trail mix for $1. Northwest spokesman Kurt Ebenhoch said the airline has no immediate plans to stop offering soda for free.
He said pulling the free pretzels should save $2 million a year.
Northwest, the nation's fourth-largest airline, lost $458 million in the last quarter alone. It is Michigan's largest passenger air carrier and has a hub at Detroit Metropolitan Airport in Romulus.
Sure, why not? Given that flying in the U.S. is already indescribably unpleasant with all the new security regulations, might as well just give all those harried travellers another big "Fuck You" by taking away their bag of pretzels.
What business school did these people go to to learn shit like this?
BY THE WAY: Is it worth knowing that Northwest's CEO Doug Steenland made over $3.5 million in 2004?
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